# Brand

> Hoxger's logo, colours and typefaces, with the rules for using them. Download the files for an article, a presentation or partner materials.

Source: https://hoxger.com/en/brand

## Logo

The logo is a mark and a wordmark. Use the ready-made files, always in one colour: Earth on light backgrounds, Cloud on dark ones and on paintings.

- The clear space around the logo is the height of the letter x.
- The full logo is at least 96 px wide.
- On a painting, place the logo on a calm patch of sky.

### Construction

- **Mark height**: 1.22 × h
- **Mark to wordmark**: 0.42 × x
- **Clear space**: 1 × x
- **Minimum width**: 96 px

[Download all files (ZIP)](https://hoxger.com/brand/hoxger-logos.zip)

### Logo

For light backgrounds [SVG](https://hoxger.com/brand/hoxger-logo-earth.svg) [PNG](https://hoxger.com/brand/hoxger-logo-earth.png)

For dark backgrounds [SVG](https://hoxger.com/brand/hoxger-logo-cloud.svg) [PNG](https://hoxger.com/brand/hoxger-logo-cloud.png)

### Mark

For light backgrounds [SVG](https://hoxger.com/brand/hoxger-mark-earth.svg) [PNG](https://hoxger.com/brand/hoxger-mark-earth.png)

For dark backgrounds [SVG](https://hoxger.com/brand/hoxger-mark-cloud.svg) [PNG](https://hoxger.com/brand/hoxger-mark-cloud.png)

### Wordmark

For light backgrounds [SVG](https://hoxger.com/brand/hoxger-wordmark-earth.svg) [PNG](https://hoxger.com/brand/hoxger-wordmark-earth.png)

For dark backgrounds [SVG](https://hoxger.com/brand/hoxger-wordmark-cloud.svg) [PNG](https://hoxger.com/brand/hoxger-wordmark-cloud.png)

## What not to do

The logo's proportions are set to the unit. If it doesn't fit a space, change the layout around it.

- Don't stretch it
- Don't rotate it
- Don't mix colours
- Don't add shadows or effects
- Don't retype the name
- Don't place it on a busy area

## Colours

Cloud is the main background and Earth the text colour. Blue is the accent: two elements per page at most.

Text needs a contrast of at least 4.5:1 with its background. Pewter is for graphics only; on Cloud it's too light for text.

[Download CSS variables](https://hoxger.com/brand/hoxger-colors.css)

| Name   | HEX     | OKLCH                  | Use                                 |
| ------ | ------- | ---------------------- | ----------------------------------- |
| cloud  | #EEEDEA | oklch(94.5% 0.004 85)  | Main background, light logo         |
| mist   | #C9C7C3 | oklch(83.0% 0.006 85)  | Dividers and secondary surfaces     |
| pewter | #979591 | oklch(67.0% 0.006 85)  | Supporting graphics                 |
| blue   | #32657B | oklch(48.0% 0.065 228) | Links, buttons and accents          |
| slate  | #5C5B57 | oklch(47.0% 0.006 85)  | Labels and secondary text           |
| earth  | #1A1815 | oklch(21.0% 0.006 85)  | Main text, dark background and logo |

## Typography

Titles and slogans are set in PT Serif; body text, labels and numbers in Schibsted Grotesk.

PT Serif [Google Fonts](https://fonts.google.com/specimen/PT+Serif)

Titles and slogans. Regular weight.

Schibsted Grotesk [Google Fonts](https://fonts.google.com/specimen/Schibsted+Grotesk)

Body text, labels and numbers. Regular and Medium.

### Scale

| Role       | Typeface          | Size  | Line height | Tracking |
| ---------- | ----------------- | ----- | ----------- | -------- |
| Display    | PT Serif          | 96 px | 0.97        | -2.5%    |
| H1         | PT Serif          | 64 px | 1.00        | -2.5%    |
| H2         | PT Serif          | 40 px | 1.05        | -2%      |
| H3         | PT Serif          | 24 px | 1.20        | -1%      |
| Large text | Schibsted Grotesk | 19 px | 1.55        | 0%       |
| Text       | Schibsted Grotesk | 16 px | 1.55        | 0%       |
| Caption    | Schibsted Grotesk | 13 px | 1.40        | 0%       |

## Images

We use landscapes by 17th-century Dutch masters and 19th-century cloud studies, all in the public domain.

- The sky fills at least 60% of the frame. Clouds are light, with no storms or sunsets.
- The painting stays as it hangs in the museum: no filters, no frames. We don't use AI-generated images.
- Text sits on calm sky, over a dark veil at 32% opacity, or 40% on a bright sky.

## Voice

We address the client as “you” and ourselves as “we”. We say what we do and give concrete results, without industry jargon.

> We build web applications and run the servers they live on.

> Every change is checked automatically before your customers see it.

Need another format, or want to use the logo in an unusual way? [Write to us](https://hoxger.com/en#contact)